Sr. Director, Growth and Customer Marketing

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Requirements:

• Minimum 10+ years in B2B marketing with a focus on enterprise sales and ABM.
• Proven experience in both Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategies.
• Demonstrated ability to design and execute integrated, multi-channel campaigns.
• Proven track record in optimizing the customer journey at various touchpoints.
• Strong experience in managing cross-functional stakeholders and influencing goals.
• Demonstrated success in driving revenue growth and customer acquisition.
• Ability to balance strategic vision with hands-on execution.
• Proven experience in website optimization strategies.
• Strong proficiency in analytics and reporting.
• Proficiency with leading marketing technologies like HubSpot and Google tools.
• Experience in building high-performing marketing teams.
• Exceptional communication and project management skills.

Responsibilities:

• Develop and implement comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth.
• Own and optimize key marketing channels, including paid search and event marketing.
• Lead customer marketing efforts for retention and upsell opportunities.
• Drive website optimization strategies to enhance user experience.
• Own reporting on the impact of growth marketing initiatives.
• Collaborate with Marketing Ops to ensure data integrity and optimize marketing processes.
• Work with Brand and Product Marketing to align marketing efforts.
• Champion a culture of innovation and experimentation.
• Build and lead a high-performing marketing team.
• Partner with GTM teams and sales to support pipeline generation.