Senior Manager, Search

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Requirements:

• 5+ years experience in a digital marketing environment, agency and/or client experience.
• 5+ years experience with paid search platforms.
• 2+ years managing a team of direct reports.
• Knowledge of B2B Marketing, digital media landscape, media activation and planning.
• Skills in active listening, ad platforms (Google/YouTube, Microsoft Ads), analytics platforms (Google Analytics, Adobe Analytics), Asana, Basis, Nexelus, problem-solving, stakeholder management, storytelling, and presentation skills.

Responsibilities:

• The Senior Manager, Search is accountable for driving search strategy, optimization and execution across all in-house platforms and works to ensure the highest level of quality work, strategic thinking, and collaboration with both internal and external partners for a select group of accounts.
• Works in close collaboration with media strategy and activation leads, leading and driving all aspects of the campaign life cycle as it pertains to paid search including oversight of campaigns.
• Provides strategic support to team members on various clients, troubleshoots issues, and communicates proactively with clients and internal teams.
• Develops keyword lists, writes ad creatives, tests landing page messaging, performs in-platform maintenance, and oversees budget pacing.
• Produces and analyzes campaign reports, maintains quality control, and ensures GDPR compliance, fosters growth in agency partner relationships.