Manager, Omnichannel

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Requirements:

• 3+ years experience in a digital marketing environment, agency and/or client experience.
• 3+ years experience with programmatic platforms.
• Knowledge in B2B Marketing including media activation, planning, and vendor landscape.
• Skills in active listening, analytics platforms such as Google Analytics and Adobe Analytics, strategic thinking, stakeholder management, and problem-solving.

Responsibilities:

• The Manager, Omnichannel is accountable for managing omnichannel strategy, optimization and execution across all programmatic and direct partners and in-house platforms.
• Works closely with media activation and omnichannel leads managing all aspects of the campaign life cycle.
• Owns regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery.
• Helps develop and pitch innovative strategies and meaningful insights for campaigns.
• Proactively communicates with client and internal teams; prepares call agendas, and follows up with call recaps.