Growth Marketing Manager, B2B

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Requirements:

• 8+ years of professional experience in marketing.
• Experience using email marketing automation platforms required.
• Analytical mindset with experience leveraging performance data to develop insights (Experience using Tableau preferred).
• Must be comfortable translating complex customer segmentation into clear specifications for data engineers.
• Exceptional project management and organization skills, with a keen eye for detail.
• Must be a collaborative, cross-functional team player.
• Must exhibit superb verbal and written communication skills.
• Must be self-motivated, able to work effectively in an autonomous environment.

Responsibilities:

• Develop growth strategies in CRM channels to drive user engagement and to meet self-service revenue goals for each supported business line.
• Drive end-to-end campaign strategy and execution, coordinating key inputs and dependencies across Creative, CRM Engineering, CRM Operations, Product, and Analytics to ensure successful project completion.
• Partner with Marketing teams across paid social, SEM, and onsite advertising as the subject matter expert on the customer lifecycle to guide channel strategies.
• Develop, monitor, and optimize CRM automations to continuously improve the lifecycle marketing program based on key performance indicators.
• Analyze and report out campaign performance and channel health to cross-functional stakeholders at various levels in the business.