Proven ability to build out and run an account-based marketing strategy including target account plans, account scoring, intent, messaging, tooling to convert accounts.
Experience managing a paid media agency to amplify marketing strategy through channel distribution.
Strong communicator who understands enterprise and mid-market sales processes.
Ability to analyze intent data, attribution models, and build out closed/won analysis.
Responsibilities:
The Demand Generation Senior Manager at DataGrail will build and scale outbound marketing initiatives for the Mid-Market and Enterprise segments through paid channels.
Collaborate closely with Product Marketing, Content, and Sales teams to execute an integrated marketing strategy to grow pipeline coverage by 3x.
Lead demand generation efforts with a hands-on approach for rapid execution and continuous improvement.
Optimize for business outcomes and accelerate the pipeline and conversion rates.