Founding Product Marketer

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Requirements:

• Has 6+ years of experience in product marketing, preferably within a startup or early-stage company.
• Has an entrepreneurial mindset and experience with marketing early-stage products.
• Possesses a proven track record of successfully launching marketing products.
• Showcases strong analytical skills and ability to interpret complex data.
• Is a creative thinker with the ability to craft compelling product narratives.
• Is proficient in using marketing tools and platforms (e.g., MixPanel, Looker, Google Analytics, Hubspot).
• Loves to learn and grow.

Responsibilities:

• Develop and execute comprehensive go-to-market strategies for new product launches and feature releases.
• Plan and manage campaign release launches, ensuring effective messaging, positioning, and marketing activities.
• Continuously refine target market segments and buyer personas to optimize market share and product adoption.
• Monitor and analyze the performance of marketing campaigns and product launches and maximize ROI.
• Design and implement strategies to drive product adoption across the full customer lifecycle.
• Collaborate with Customer Support to create and maintain educational resources, including onboarding materials and tutorials, to accelerate customer time to value.
• Organize customer-centric initiatives such as webinars and community events to foster engagement and loyalty.
• Conduct market research to stay ahead of trends, competitor activities, and emerging customer needs.
• Establish and lead Voice of Customer programs to systematically capture feedback and insights.
• Develop and optimize new educational products that support acquisition, monetization, and customer success, collaborating with support from the General Manager.
• Support pricing strategy development and conduct relevant market and competitor research.
• Work closely with the content and growth teams to produce high-quality content, including blogs, social media, videos, and thought leadership pieces.