Senior Marketing Manager, Canada

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Requirements:

• 7+ years of proven experience in a marketing role, preferably within the fintech, crypto, or technology industry.
• Strong analytical skills and proficiency with analytics tools such as Amplitude, Looker, and Superset to drive data-informed decisions.
• Excellent written and verbal communication skills to convey complex ideas clearly.
• Ability to work autonomously and take ownership of marketing initiatives.

Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with Coinbase's business objectives, utilizing both paid and owned channels.
• Collaborate with cross-functional teams (Product, Engineer, Design, Data Science) on marketing initiatives for product launches and updates.
• Use data-driven insights to assess marketing campaign performance and optimize strategies through A/B testing.
• Create a cohesive content strategy and stay updated on industry trends for effective communication.
• Plan and oversee marketing events, both virtual and in-person, while managing community initiatives to engage users and influencers.