Senior Manager, Growth Marketing

Posted 2024-10-16

💎 Seniority level: Senior, 7+ years of relevant work experience, 5+ years of hands-on experience managing digital marketing campaigns

📍 Location: San Francisco Bay Area, New York, Los Angeles, Seattle, Chicago, Austin, Denver, Boston, Washington DC, San Diego, All other US metro areas

💸 Salary: $130,100 - $176,000 per year, $110,500 - $149,500 per year, $103,700 - $140,300 per year

🔍 Industry: Consumer finance

🏢 Company: Point Digital Finance, Inc.

🗣️ Languages: English

⏳ Experience: 7+ years of relevant work experience, 5+ years of hands-on experience managing digital marketing campaigns

🪄 Skills: LeadershipData AnalysisGoogle AnalyticsCross-functional Team LeadershipStrategyData analysisGoCommunication SkillsAnalytical SkillsCollaboration

Requirements:

7+ years of relevant work experience.
5+ years of hands-on experience managing digital marketing campaigns.
Bachelor’s degree (Master’s degree is a plus).
Hands-on experience managing digital marketing campaigns, particularly Paid Search (SEM), Paid Social, and Online Video.
Expertise in tools such as Google Ads, Facebook Ads Manager, and other platform-specific tools.
Ability to configure campaigns and use analytics platforms like Google Analytics.
Experience in lifecycle marketing, engaging current customers to drive repeat usage, upselling, or cross-selling additional products or services.
Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations.
A balance of strong creative intuition and strategic thinking.
Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders.
Proven success in hitting aggressive growth targets, managing large budgets, and driving meaningful business outcomes.

Responsibilities:

Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Paid Social, Online Video, and other relevant channels.
Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).
Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency.
Use analytics tools to derive insights from campaign performance and provide regular reporting on results.
Manage lifecycle marketing efforts to engage existing customers, educate them on relevant topics, and drive desired conversion action.
Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy.
Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities.
Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying within ROI constraints.

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