CRM Specialist

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Requirements:

• Bachelor's degree in Marketing, Business Administration, Information Technology, Communications, or similar.
• Experience with ESP platforms, particularly Iterable.
• Proficient in HTML coding for email, including mobile devices.
• Ability to multitask in a fast-paced environment with exceptional follow-through and initiative.
• Comfortable with setting up dynamic content and personalization; experience with personalization tools (Moveable Ink) is a plus.
• Proficiency with Google Drive (Docs, Sheets, etc.), Microsoft Excel, Adobe Dreamweaver, and Web Analytics (Google Analytics preferred).

Responsibilities:

• Create and execute email, SMS, and push campaigns using drag-and-drop editors, HTML coding, and personalization tools.
• Collaborate with internal teams, including Brand Marketing and Loyalty, to coordinate content and creative briefs.
• Track and report campaign results using ESP, Web Analytics (Google Analytics), and analytics tools (DOMO).
• Implement multivariate testing to optimize segmentation, subject lines, send times, etc.
• Present findings and make recommendations for improvements based on data analysis.
• Demonstrate a high level of attention to detail and organizational skills to deliver projects on time.
• Stay informed about industry best practices and recommend internal strategies accordingly.