Senior Ecommerce Lead - Paid Social Scaling Expert (REMOTE FIRST)

View full description

Requirements:

• Advanced Media Buying on Meta as a primary channel, and TikTok as a secondary channel.
• Must be able to scale ad accounts from $1K spend daily to $5K spend daily.
• Ability to read data at scale for orientating creative iterations.
• Experience in end-to-end Creative Strategy.
• Skill in conceptualising, ideating and creating UGC strategies based on research and performance.
• Experience in creating static assets such as images and carousels that drive eCommerce sales.
• Ability to drive full digital strategy for eCommerce Meta campaigns.
• Experience in developing media plans that support growth.
• Ability to report on performance data both internally and client-facing.
• Expertise in Direct-response Copywriting.

Responsibilities:

• Explore, test and scale Meta campaigns.
• Write and brief all ads for Paid Social campaigns.
• Optimise and manage campaigns within Meta Ads Manager.
• Create funnel based strategies to deliver performance.
• Innovate and test Creative Ads angles to drive ROI on campaigns.
• Prepare performance analysis reports and make recommendations to adjust and improve strategy performance.
• Read and articulate performance data for internal and client-facing reporting.
• Write compelling direct-response ad copy.
• Conduct meticulous consumer research to orientate GTM strategies.