Senior Growth Marketing Manager

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Requirements:

• 4+ years of experience in digital marketing roles preferably within a B2B environment.
• High proficiency in HubSpot.
• Familiarity with automation platforms like Make.com or similar.
• Strong understanding of ABM tactics and hyper-personalisation.
• Experience with multi-channel marketing strategies including SEO, email, social media, paid media, content marketing, out-of-home, and direct mail.
• Excellent analytical skills with a passion for data-driven decision-making.
• Proactive mindset with a track record of initiating successful projects.
• Strong problem-solving skills and adaptability in a fast-growing environment.
• Budget management experience.
• Familiarity with generative AI tools.
• Knowledge of database management and funnel optimisation.

Responsibilities:

• Lead Demand Generation Initiatives: Own and execute campaigns from start to finish, driving brand awareness and generating high-quality leads.
• Optimise Lead Generation Channels: Manage and refine our existing channels like email marketing, social media, SEO, and PPC. Explore and test new channels to expand our reach and improve ROI.
• Drive Conversion Rates: Develop and implement strategies to increase conversion rates throughout the marketing funnel using A/B testing and data analysis.
• Accelerate use of AI and Automation: Develop deep cutting-edge expertise in Gen AI and automation platforms for marketing efforts.
• Leverage Data for Campaigns: Use data to craft personalised and targeted marketing campaigns that resonate with our audience.
• Implement ABM and Personalisation: Engage key accounts and specific audience segments using Account-Based Marketing tactics.
• Initiate New Projects: Proactively bring fresh ideas and lead projects that introduce innovative concepts into the marketing mix.
• Collaborate Cross-Functionally: Work closely with Sales, Customer Success, Product, Product Marketing, and Events teams.
• Execute Multi-Channel Campaigns: Plan and deliver integrated marketing campaigns across various channels.
• Manage Lead Nurturing: Develop programs to move prospects through the funnel and reduce churn rates.
• Oversee Funnel and Database: Monitor the health of the marketing funnel and maintain the marketing database.
• Demonstrate HubSpot Expertise: Leverage HubSpot for website management, email marketing, and analytics.
• Manage Budgets Effectively: Allocate and manage marketing budget across various channels and campaigns.
• Measure and Report Performance: Set up tracking and reporting mechanisms, analyse performance metrics.
• Embrace Continuous Learning: Stay updated on marketing technologies and industry trends.