Manager, Search

View full description

Requirements:

• 3+ years experience in a digital marketing environment, agency and/or client experience.
• 3+ years experience with paid search platforms.
• Agency knowledge.
• B2B Marketing – Client Knowledge.
• B2B Marketing – Industry.
• B2B Marketing – Media Activation.
• B2B Marketing – Media Planning.
• B2B Marketing – Vendor landscape.
• Active listening.
• Ad platforms: Google/YouTube, Microsoft Ads.
• Analytics platforms: Google Analytics, Adobe Analytics.
• Commercially astute.
• Eye for detail.
• Organized.
• Other platforms: Asana, Basis, Nexelus.
• People management.
• Presentation skills.
• Prioritizing.
• Problem-solving.
• Solutions oriented.
• Stakeholder management.
• Storytelling.
• Upwards management.

Responsibilities:

• Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting.
• Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds.
• Troubleshoot issues/concerns and work with online partners to resolve as needed.
• Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps.
• Develop keyword lists, set budget levels, write ad creatives, test landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools.
• Perform in-platform maintenance and optimizations.
• Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities.
• Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of search campaigns.
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients.
• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed.
• Exhibit the ability to anticipate and solve problems.
• Ability to support onboarding of new clients in close collaboration with all internal teams throughout the onboarding process.
• Drive high-value customers to interact with our clients' products and services.
• Work closely with account and media leads to ensure strong senior client relationships on select group of accounts.
• Keep pace with search engine and PPC industry trends and developments.
• Manage relationships with search engine partners.