SEO Specialist/Web Master

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Requirements:

• BSc or MSc degree in a relevant field.
• 4 years of proven experience in SEO and SEM, including PPC management.
• Strong understanding of SEO best practices, search algorithms, and ranking factors.
• Proficiency with website analytics and bid management tools.
• Basic knowledge of HTML, CSS, and JavaScript.
• Experience with A/B testing and multivariate experiments.
• Excellent communication skills and collaborative abilities.

Responsibilities:

• Develop and implement SEO strategies to improve search engine rankings and drive organic traffic.
• Manage SEM campaigns across Google, Yahoo, and Bing to maximize ROI.
• Conduct keyword research and optimize campaigns for target keywords.
• Track, analyze, and report on website and PPC performance.
• Optimize landing pages and website content for better search visibility.
• Collaborate with editorial, marketing, and development teams to ensure SEO best practices.
• Execute link-building strategies and analyze competitor tactics.
• Stay updated on SEO/SEM trends and algorithm changes.
• Manage campaign budgets and provide accurate cost estimates.