Senior Director of Outbound Marketing & Product Engagement

View full description

Requirements:

• Proven experience in senior marketing roles, particularly in startup environments or during critical growth phases.
• Expertise in B2B marketing strategy, content creation, and campaign management.
• Strong background in SEO, SEM, and digital content repurposing strategies.
• Exceptional communication skills with experience ghostwriting for executive leaders.
• Demonstrated success in leading high-performing marketing teams and executing multi-channel campaigns.
• Experience using AI tools to optimize content production and improve asset delivery efficiency.
• Ability to create and manage Go-to-Market (GTM) campaigns, working closely with product marketing and leadership teams.

Responsibilities:

• Lead brand and product marketing efforts, including repositioning campaigns that enhance visibility, engagement, and lead generation.
• Design and execute comprehensive demand generation campaigns, growing subscriber bases and driving high engagement across channels.
• Utilize AI and content atomization strategies to maximize budget efficiency and content delivery.
• Oversee the development of technical thought leadership content, leveraging industry insights to establish the company as a leader in key verticals such as process intelligence and vulnerability management.
• Manage and streamline content production pipelines, ensuring cross-team collaboration and timely delivery of marketing assets.
• Spearhead B2B marketing campaigns, leveraging SEO, SEM, and zero-click strategies to significantly boost social media click rates.
• Provide strategic leadership for C-suite communications, ghostwriting, and managing internal messaging for key executives.