Digital Marketing Specialist

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Requirements:

• 3-5+ years in marketing, growth, or product marketing roles, ideally within B2B SaaS or startup environments.
• Proven expertise in managing multi-channel demand generation, ABM, and content marketing.
• Strong analytical mindset, with experience in using data to inform decision-making and optimize campaigns.
• Excellent communication and leadership skills to influence cross-functional teams.
• Proficiency in marketing automation platforms (e.g., HubSpot, ClickUp) and CRM systems (e.g., Salesforce).
• Familiarity with tools like Bing/Google/Facebook Ads, LinkedIn, WordPress, ClickFunnels, Mailchimp, Snov.io, and other digital platforms.
• Knowledge of Web3 tools (Etherscan, Ethermail, Hypelab, Dune, AdEx, Coinzilla, Slise, Addressable, Fuul, Layer3, Boost, POAP, Guild, PartyDAO, Warpcast, Debank, Frens, Towns, Orb Club, etc.) would be a huge plus.
• High level of ownership, proactive problem-solving, and the ability to thrive in a fast-paced, early-stage environment.
• Comfortable managing complex projects, with a structured approach to ambiguous problems.
• Startup experience in venture-backed environments.
• Web3/DeFi experience is a huge plus.

Responsibilities:

• Design and execute a social media strategy aligned with the company’s brand, audience, and business goals.
• Implement the latest social media trends and best practices to innovate and enhance the company’s presence.
• Craft comprehensive marketing strategies that align with growth objectives and market needs, focusing on both product and brand marketing.
• Create multi-channel demand generation campaigns including Email, LinkedIn, X(Twitter), Telegram, Discord, Farcaster, Ethermail, digital advertising (Facebook, TikTok, Google, Bing, Brave, Etherscan, Slide, Relayer, Coinzilla), and events.
• Collaborate with sales and delivery teams to ensure cohesive and effective strategies.
• Conduct competitor and market research to enhance product positioning and inform the marketing strategy.
• Develop persona-specific messaging and create high-impact content and sales enablement resources.
• Manage paid marketing campaigns across channels such as LinkedIn, Google Ads, and other social platforms.
• Regularly run experiments to improve ROI and report on campaign performance.
• Utilize data-driven insights to refine marketing tactics, experiment with new growth strategies, and optimize the marketing tech stack.
• Build and manage full-funnel pipeline reporting, sharing insights to accelerate learning cycles.
• Identify, establish, and nurture strategic partnerships that align with company goals, driving mutual growth through collaborative initiatives, joint marketing efforts, and continuous relationship management.