Director, Product Marketing, Dispel Zero Trust Engine

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Requirements:

• Bachelor's degree.
• 10+ years of experience in B2B product marketing, with significant experience in the cybersecurity or enterprise technology sectors.
• Proven success in developing and leading go-to-market strategies for complex, high-tech products.
• Expertise in cybersecurity principles and a deep understanding of the challenges facing cyber-physical systems.
• Exceptional leadership skills with a track record of building and managing high-performing teams.
• Superior communication skills, with the ability to articulate complex technical concepts in a compelling and accessible manner.
• Strong analytical abilities, with a focus on data-driven decision-making and optimizing marketing effectiveness.
• Experience working in a cross-functional environment, with a demonstrated ability to influence and collaborate with stakeholders at all levels.
• A player-coach who develops and leads high-performing teams.
• Experience managing and mentoring a high-performing remote team.

Responsibilities:

• Develop and steer the product marketing vision and strategy for Dispel Zero Trust Engine, ensuring it aligns with overall company objectives and market opportunities.
• Lead in-depth market analysis, including customer segmentation, competitive landscape, and industry trends, to inform product positioning and marketing strategies.
• Architect and oversee the execution of go-to-market plans, including messaging and positioning to maximize product adoption and revenue growth.
• Spearhead product launch initiatives, coordinating efforts across marketing, sales, product management, and other departments to ensure seamless and impactful launches.
• Equip the sales team with the tools and content they need to effectively communicate the unique value of Dispel Zero Trust Engine to prospective customers.
• Develop and maintain deep insights into customer needs and pain points, leveraging this knowledge to refine product offerings and marketing tactics.
• Maintain a consistent cadence of briefings with relevant Gartner and Forrester analysts, attended as needed by our CxOs for subject matter expertise.
• Position Dispel Zero Trust Engine as a leader in the cybersecurity space by overseeing the creation of high-quality content, including white papers and webinars.
• Ensure all product marketing initiatives align with and enhance Dispel’s brand identity, reinforcing our position as a leader in zero trust solutions for cyber-physical systems.
• Establish and monitor key performance indicators (KPIs) to evaluate the effectiveness of product marketing strategies, making data-driven adjustments as needed.
• Work closely with the executive team to align marketing strategies with broader company goals and to report on key product marketing initiatives and outcomes.