Expansion Research Specialist (Category Manager)

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Requirements:

• Experience in market research and analysis, preferably in an expansion-focused role.
• Experience launching new products and categories and, e-commerce are big advantages.
• Data-centric with a strong attention to detail.
• Strong analytical and critical thinking skills, with the ability to synthesise and communicate complex information.
• Self-motivated & willing to take initiative with strong self-management and organisational skills.
• Creative mindset and advanced problem-solving skills, ability to quickly research, analyse and find a solution to any issue.
• A love of optimisation and constant process improvement.
• Experience with Google Sheets or Excel is a must while market research tools and methodologies is an advantage.

Responsibilities:

• Conduct thorough research into potential new categories and products, including identification, evaluation of alignment to company objectives, feasibility and launch strategies, among others.
• Develop and execute comprehensive launch strategies for new product categories on the Amazon platform, collaborating and coordinating with cross-functional teams.
• Track key performance indicators (KPIs) to assess the success of launches and iterate on strategies and processes for continuous improvement.
• Create, document and improve processes, ensuring clarity through SOPs, consistent updates and communication.
• Evaluate the feasibility of expansion opportunities through analysis of market data and understanding profitability and potential risks.
• Translate research findings into detailed but accessible reports that show clear recommendations.