Senior Content Writer

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Requirements:

• Ability to research and explain technical concepts in simple terms.
• Comfortable creating comprehensive articles with minimal direction.
• Ensure nothing slips through the cracks with clear and effective communication.
• Deep enthusiasm for content marketing.
• 3+ years of proven content writing experience, ideally in product-led/ SaaS, B2B/SMB space.
• Develop content that drives meaningful interactions and conversions.
• Experience in producing impactful case studies.
• Ability to learn, unlearn, and relearn industry trends.

Responsibilities:

• Research, write, and self-edit 3-5 blog posts per week that are engaging, actionable, and optimized for SEO.
• Develop content that resonates with target audiences, drives interactions, and aligns with business objectives.
• Conduct thorough competitor research to ensure our content effectively positions our offerings.
• Work with the design team to help them create visually appealing elements for blogs, web communication, and digital marketing collateral.
• Document processes and utilize project management tools to enhance team efficiency.
• Ensure all content follows established SEO guidelines to improve search engine rankings.
• Keep the editorial calendar updated, ensuring timely content publication.
• Act as a peer editor for colleagues when needed, maintaining high-quality standards.
• Craft content that attracts and guides users through conversion.