Market Research Manager

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Requirements:

• Require 5+ years auto finance market research or related experience in auto lending or dealerships.
• At least 5 years of experience in managing dealer relationships.
• In-depth knowledge of auto financing credit programs.
• Expertise in gathering competitor intelligence and programs from various auto lenders.
• Strong oral and written communication skills, with experience presenting to senior management.
• Strong project management and analytic skills are plus.

Responsibilities:

• You will report directly to the Chief Credit Officer, and the duties include, but are not limited to: Collect and update market intelligence such as lender’s program guidelines and rate sheets.
• Conduct market research for new programs by visiting and communicating with dealerships.
• Solicit dealers for program feedback and improvement opportunities.
• Support the Credit Program Director for the development and execution of a detailed program strategy.
• Partner with Credit Program Managers for continuous program improvements and tweaks.
• Collaborate with multiple departments (Outside Sales, Sales Operations, Credit, Funding, and more) to develop marketing materials and the strategy to communicate program changes and enhancements to dealers effectively.
• Interprets and predicts consumer and dealership trends through the use of analytic techniques.
• Projects market potential and estimates market penetration.
• Monitors research projects and prepares reports for management's use regarding market conditions, market potential, sales forecasts, and information on competitors.