Director, CRM - Remote

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Requirements:

• Extensive experience in Consumer Engagement with a focus on display, programmatic and CTV.
• Expert level understanding of critical metrics such as OR, CTR, CTOR, RPE, Channel Attribution, Brand Sentiment, and LTV.
• Experience evaluating and/or completing RFP on ESP or Martech platforms.
• Knowledge in segmentation, targeting, creative & copy development, and audience personalization.
• Proven mastery in developing & executing a consumer-centric CRM program.
• Familiarity with Push/SMS marketing strategies.

Responsibilities:

• Create and implement comprehensive CRM strategies to improve customer acquisition, retention, and lifetime value.
• Lead the engagement team in transforming from execution to revenue-driven marketing initiatives.
• Design and execute CRM-driven marketing campaigns and communication strategies.
• Collaborate with various teams to integrate consumer insights into product enhancements and marketing.
• Monitor consumer feedback to improve engagement strategies.
• Oversee the deployment of CRM platforms ensuring integration with other business systems.