Email Marketing Manager

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Requirements:

• Bachelor’s degree in marketing or related field, or equivalent work experience.
• 5+ years’ experience as a project manager focused on email marketing.
• Experience with project management methodologies including agile, waterfall, and scrum.
• Proficient in marketing project management standards and systems.
• Familiarity with digital marketing production processes preferred.
• Ability to collaborate and adapt to changing priorities.
• Highly detailed, organized, and motivated to handle simultaneous projects.
• Strong verbal and written communication, people, and leadership skills.
• Advanced analytical and problem-solving skills.

Responsibilities:

• Own project planning, prioritization, and task assignment for marketing brand teams.
• Lead the email marketing team to fulfill campaign executions and manage KPIs.
• Translate project requirements into executable plans in collaboration with the Director of Email Marketing.
• Encourage collaboration and ensure project visibility while allowing independent teamwork.
• Manage shifting priorities to meet deadlines and identify potential risks.
• Track project metrics and provide regular status reports to leadership.
• Drive email channel performance through strategy, segmentation, and personalization.
• Oversee the email marketing process from initiation to completion involving marketing and IT teams.
• Manage the email marketing calendar in alignment with overall marketing efforts.
• Develop creative engagement strategies.