Email Marketing Manager

Posted 5 months agoViewed

💎 Seniority level: Manager, 4+ years

📍 Location: Canada, PST, EST

🔍 Industry: E-commerce

⏳ Experience: 4+ years

🪄 Skills: SalesforceGoogle AnalyticsStrategyGoCollaboration

4+ years of hands-on experience in a similar Email Marketing role.
Mastery in Marketo, Salesforce, Segment, and Google Analytics.
Strong background in Email Marketing, including strategy, segmentation, lead scoring, automation, workflow creation, and campaign management.
Analytical, effective communicator, and problem-solver with a focus on data-driven decisions.
Expertise in database management practices, including data hygiene, segmentation, and attribution modeling.

Develop and execute email marketing campaigns/programs that drive lead generation and customer retention.
Support all marketing and sales campaigns, including list and program creation, performance monitoring, developing insights, and implementing optimizations.
Analyze campaign metrics to improve open rates, click-through rates, and conversions.
Collaborate with Rev-Ops to refine email marketing processes, technology, and data management.

Posted 3 days ago

📍 United States, Canada, Mexico, United Kingdom, Australia

🔧 Requirements

3+ years of experience in email marketing or digital marketing, with a focus on campaign execution.
Familiarity with email marketing platforms and analytics tools.
Strong analytical skills with the ability to interpret campaign performance data.
Excellent organizational and project management skills.
Creative writing and design skills are a plus.
Strong attention to detail and ability to manage multiple campaigns simultaneously.

💡 Responsibilities

Develop and implement email marketing campaigns from concept to delivery, including audience segmentation and scheduling.
Manage the day-to-day execution of email programs, including testing, optimization, and performance analysis.
Collaborate with design and content teams to create compelling email content and visuals.
Monitor and report on key performance metrics to assess campaign effectiveness and recommend improvements.
Stay updated on industry trends and best practices to continuously enhance email marketing efforts.

Project ManagementData AnalysisGoogle AnalyticsRESTful APIsDigital MarketingA/B testing

Posted 3 days ago