Email Marketing Manager

Posted 2024-09-03

💎 Seniority level: Manager, 4+ years

📍 Location: Canada, PST, EST

🔍 Industry: E-commerce

⏳ Experience: 4+ years

🪄 Skills: SalesforceGoogle AnalyticsStrategyGoCollaboration

4+ years of hands-on experience in a similar Email Marketing role.
Mastery in Marketo, Salesforce, Segment, and Google Analytics.
Strong background in Email Marketing, including strategy, segmentation, lead scoring, automation, workflow creation, and campaign management.
Analytical, effective communicator, and problem-solver with a focus on data-driven decisions.
Expertise in database management practices, including data hygiene, segmentation, and attribution modeling.

Develop and execute email marketing campaigns/programs that drive lead generation and customer retention.
Support all marketing and sales campaigns, including list and program creation, performance monitoring, developing insights, and implementing optimizations.
Analyze campaign metrics to improve open rates, click-through rates, and conversions.
Collaborate with Rev-Ops to refine email marketing processes, technology, and data management.

Posted 2024-10-12

📍 Canada

🔍 Marketing

Bachelor’s degree in marketing or related field, or equivalent work experience.
5+ years’ experience as a project manager focused on email marketing.
Experience with project management methodologies including agile, waterfall, and scrum.
Proficient in marketing project management standards and systems.
Familiarity with digital marketing production processes preferred.
Ability to collaborate and adapt to changing priorities.
Highly detailed, organized, and motivated to handle simultaneous projects.
Strong verbal and written communication, people, and leadership skills.
Advanced analytical and problem-solving skills.

Own project planning, prioritization, and task assignment for marketing brand teams.
Lead the email marketing team to fulfill campaign executions and manage KPIs.
Translate project requirements into executable plans in collaboration with the Director of Email Marketing.
Encourage collaboration and ensure project visibility while allowing independent teamwork.
Manage shifting priorities to meet deadlines and identify potential risks.
Track project metrics and provide regular status reports to leadership.
Drive email channel performance through strategy, segmentation, and personalization.
Oversee the email marketing process from initiation to completion involving marketing and IT teams.
Manage the email marketing calendar in alignment with overall marketing efforts.
Develop creative engagement strategies.

LeadershipProject ManagementAgileSCRUMStrategyCollaboration

Posted 2024-10-12

🔧 Requirements