Creative Designer

View full description

Requirements:

• 3+ years of experience in social media design, content creation, or similar roles, preferably within the personal care, beauty, or lifestyle industries.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, and other relevant design/video editing tools.
• Strong understanding of organic and paid social media platforms and content best practices, especially for Instagram, TikTok, Facebook, and YouTube.
• Proven experience creating high-performing direct-response videos and static ads for paid social.
• Familiarity with photography and videography principles, lighting, and editing for social media.
• Ability to balance creativity with performance metrics and business goals.
• Strong attention to detail, organizational, and project management skills.
• Ability to thrive in a fast-paced environment with tight deadlines.
• Excellent communication and collaboration skills.

Responsibilities:

• Design and produce eye-catching static imagery and engaging video content for organic and paid social media campaigns.
• Develop creative content that tells our brand stories and resonates with our audience in the personal care and grooming sectors.
• Ensure all creative assets are aligned with brand guidelines and are optimized for each social media platform's format and audience.
• Conceptualize and edit short-form videos optimized for social channels, focusing on social-first video content like reels, stories, and TikTok videos.
• Work closely with the VP of Marketing and paid and channel managers to ensure campaigns align with broader marketing goals and strategies.
• Stay current with social media trends, emerging platforms, and new formats to innovate and continually bring fresh ideas to our campaigns.
• Analyze performance metrics and refine creative content based on insights to maximize engagement and ROI.