Paid Ads Marketing Expert (Fully Remote, Full-Time, Part-Time)

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Requirements:

• Proven experience as a Paid Ads Marketing Expert or in a relevant digital marketing role.
• In-depth knowledge of advertising platforms such as Google Ads, Facebook Ads, and others.
• Strong analytical skills with the ability to interpret data and make strategic recommendations.
• Excellent written and verbal communication skills in English.
• Results-driven mindset with a focus on achieving client objectives.
• Google Ads and Facebook Blueprint certifications (preferred).
• Experience with e-commerce or B2B marketing (preferred).
• Familiarity with additional paid media channels beyond the major platforms (preferred).

Responsibilities:

• Plan, execute, and optimize paid advertising campaigns across various platforms.
• Monitor and analyze campaign performance, adjusting strategies to maximize ROI.
• Collaborate with clients to understand their business goals and develop tailored paid media strategies.
• Provide regular updates and reports on campaign performance.
• Create compelling ad copy and visuals that align with client branding and goals.
• Conduct A/B testing to refine ad creatives and improve campaign performance.
• Set, manage, and optimize advertising budgets to achieve client objectives.
• Identify opportunities for cost savings and efficiency improvements.
• Utilize analytics tools to extract actionable insights and recommend optimizations.
• Stay updated on industry trends and emerging paid media platforms.