(Senior) Digital Marketing Executive - Ads Placement in US Market

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Requirements:

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
• At least 3 years of experience in digital advertising/performance marketing, specializing in Amazon ad placement, optimization, and campaign management.
• Strong analytical skills with proficiency in Amazon Analytics and other relevant tools.
• Excellent communication and interpersonal skills.
• Experience in the cosmetic (beauty and hair care) industry is a plus.

Responsibilities:

• Create and execute strategies for effective advertisement placement across digital channels.
• Track ad performance metrics and optimize campaigns to achieve target KPIs.
• Collaborate with content teams to ensure ad content aligns with brand guidelines and resonates with target audiences.
• Conduct market research and competitor analysis to stay informed about industry trends and best practices.
• Keep abreast of digital advertising best practices, new platforms, and emerging trends.
• Prepare regular reports on ad performance and present findings to stakeholders.