24-03-Martech Solutions Architect (Fully Remote - North America)

View full description

Requirements:

• Ability to define outcomes, manage cross-functional initiatives, and meet project deadlines.
• Demonstrated history of building relationships and establishing credibility.
• Experience in demand generation, customer engagement, digital marketing, and data analysis.
• Exceptional oral and written communication skills.
• Organized with attention to detail and a history of rigorous quality assurance.
• 5 years of marketing/demand generation experience.
• 4+ years Marketo experience, with other marketing automation platforms considered a plus.
• 4+ years of Salesforce experience, with Microsoft Dynamics as a plus.
• 2+ years relevant marketing data analysis experience.

Responsibilities:

• Design and present innovative and cost-effective solutions to the customer drawing on the current marketing technology landscape and industry best-practices.
• Implement advanced lead scoring models to support the lead lifecycle and customer journey.
• Create programming, reporting and actionable insights for our client’s acquisition and engagement programs.
• Lead the implementation and program execution of marketing and sales platforms including marketing automation, CRM and ancillary platforms.
• Provide admin level consulting and execution for our client’s marketing and sales technology platforms.
• Develop revenue focused reports with actionable insights for Account Strategists.
• Apply innovative approaches to leverage marketing, sales and service technologies for various projects.