E-commerce Manager

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Requirements:

• 4+ years of e-commerce marketing experience within a direct-to-consumer (D2C) business.
• Solid understanding of both Shopify Plus and GA4 for e-commerce analytics.
• Strong analytical skills with ability to interpret data using Excel pivots and BI tools.
• Excellent communication skills for presenting results and crafting campaign briefs.
• Strong organizational skills to manage multiple deadlines effectively.
• Ability to collaborate with Customer Service & Product teams to identify usability issues.
• Problem-solving skills based on data analysis and intuition.
• Adaptability to changing markets and trade performance to enhance sales.
• Team player eager for personal growth and to guide others in website capabilities.

Responsibilities:

• Manage and maintain 3 e-commerce stores for a children's sleepwear brand to ensure a seamless user experience.
• Implement site enhancements and new features in collaboration with the technical team.
• Monitor industry changes related to website compliance and accessibility.
• Work with the SEO Manager to optimize on-site SEO strategies.
• Collaborate with teams for product launches and promotional sales.
• Optimize product discoverability using Advanced Commerce merchandising tool.
• Use GA4 for analyzing user journeys and improve conversion rates.
• Analyze user behavior with heatmaps and tools like Microsoft Clarity.
• Guide the creative team on mobile-first UX design to enhance customer purchase journey.
• Create business cases for project prioritization using data and metrics.
• Conduct A/B testing and share results to drive data-informed decisions.