Website and SEO Analyst

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Requirements:

• 2+ years of SEO experience in a similar role.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
• Hands-on experience with SEO tools (e.g., Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs).
• Strong skills in keyword research, technical SEO, and content optimization.
• Demonstrated ability to create and deliver comprehensive SEO reporting and analysis.
• Knowledge of HTML, CSS, and JavaScript for troubleshooting basic website issues (preferred).
• Google Analytics and other SEO tool certifications (a plus).

Responsibilities:

• Perform daily SEO health checks to identify and resolve issues related to indexing, crawling, traffic dips, and technical site performance.
• Track and analyze SEO KPIs, including organic traffic, keyword rankings, and conversions, and provide detailed weekly reports to stakeholders.
• Optimize existing pages by updating content, metadata, and internal links to align with priority keywords, improve user engagement, and enhance conversion rates.
• Plan, run, and report on continuous A/B testing to identify and implement optimizations for key landing pages, increasing form fills and driving pipeline growth.
• Conduct in-depth technical site audits and work with the Web Dev team to enhance site structure, speed, and mobile-friendliness for improved user experience and SEO performance.
• Perform competitive analysis of our competitors’ web pages to identify gaps and opportunities, and recommend and implement changes accordingly.
• Research and identify organic search opportunities to improve SERP and AI Overview rankings. Work closely with a writer to create and implement optimized content.
• Continuously monitor the inventorization of top website assets to ensure alignment with SEO and conversion goals.
• Track and report on page-to-page conversions, providing actionable recommendations to enhance user pathways and engagement.
• Develop and execute an internal link-building strategy to support priority keywords and topics, ensuring optimal link equity distribution.
• Conduct page indexing, crawling, and site structure optimization to ensure search engines can effectively discover and rank our content.
• Implement on-page SEO recommendations and collaborate with cross-functional teams to align SEO strategies with broader marketing and content goals.