Paid Media Strategist (Remote Canada)

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Requirements:

• 3+ years experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Proven and measurable success with mid-market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data

Responsibilities:

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI