Donorly - Marketing Manager

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💎 Seniority level: Manager, 5+ years

📍 Location: South Africa, Serbia, Bosnia and Herzegovina, North Macedonia, EST

💸 Salary: 3000.0 - 3500.0 USD per month

🔍 Industry: Non-profit

🏢 Company: JobRack

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Project ManagementGoogle AnalyticsContent creationCommunication SkillsAnalytical SkillsProblem SolvingSEOOrganizational skillsMarketingLead GenerationStrategic thinkingDigital MarketingCRMData analyticsBudget management

Requirements:

5+ years of marketing experience, with a focus on campaign management and lead generation
Proven ability to develop and execute marketing strategies aligned with business goals
Advanced proficiency with marketing platforms like Mailchimp, Google Analytics, and HubSpot
Strong background in multi-channel marketing (email, events, social media, content)
Expertise in lead generation and marketing automation
Ability to integrate marketing with sales processes for seamless lead transitions
Strong analytical skills to assess marketing KPIs and optimize campaigns
Exceptional organizational skills to manage multiple projects in a fast-paced environment

Responsibilities:

Develop and execute marketing strategies that support business goals.
Track and analyze marketing performance, ensuring data-driven decision-making.
Lead inbound marketing strategies to increase traffic to Donorly's website to generate high-quality MQL's and optimize the website to convert MQL's into SQL's.
Oversee email marketing campaigns, newsletters, event promotions, lead magnets, and nurture campaigns and optimize for conversion.
Manage virtual event planning and execution.
Lead SEO strategy, content strategy, and manage all social media platforms.
Ensure brand consistency across all marketing efforts.
Maintain and optimize CRM tools like HubSpot for lead management.

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