Senior Strategist – CRM Modeling and Audience Strategy

Posted 3 days agoViewed

View full description

💎 Seniority level: Senior, 5+ years

📍 Location: United States

🔍 Industry: Marketing

🏢 Company: careers_gm

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Project ManagementData AnalysisCross-functional Team LeadershipData scienceCommunication SkillsMarket ResearchMarketingStrategic thinkingCRMData modelingData analyticsPowerPoint

Requirements:

5+ years in Advanced Analytics, Market Research, or related fields
Expertise in CRM, audience development, or marketing analytics
Strong experience in client-facing roles with senior leadership presentation skills
Excellent communication skills—ability to translate ideas into concise narratives
Experience in cross-functional team alignment and decision-making
Strong organizational and project management skills with experience in test and learn initiatives
Familiarity with audiences, segmentation, and CRM/owned communications strategy a plus
Technical knowledge of data analytics, modeling, and experimentation (preferred)
Proficiency in PowerPoint, Excel, and Power BI
Strategic thinker with the ability to analyze holistically and execute decisively

Responsibilities:

Build and maintain stakeholder relationships, ensuring alignment and action.
Lead cross-functional collaboration with CRM, Data Science, Marketing, and Vehicle Brands to develop strategies and roadmaps.
Manage project deliverables, track tasks, and drive execution.
Define audience modeling and optimization requirements in collaboration with stakeholders.
Develop clear, compelling presentations to support strategic goals
Mentor team members and colleagues on best practices related to communication, collaboration and driving team goals
Lead test-and-learn initiatives, driving structured experiments and optimization strategies

Apply