Senior Director, Content Marketing (VIP)

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Requirements:

• Bachelor’s degree in Journalism, Communications, Marketing, or a related field.
• Several years of experience in content writing, with a focus on technology, CMS, commerce, or similarly complex B2B audiences.
• A portfolio showcasing examples of B2B content, especially content that translates data into engaging and impactful stories.
• Strong analytical skills with experience in data interpretation, ideally including proficiency with analytics tools (e.g., Google Analytics) and data visualization.
• Demonstrated experience in content strategy, SEO, and an understanding of digital marketing metrics.
• Familiarity with the technology industry, SaaS, or enterprise software, with a clear understanding of the language, trends, and challenges in the space.
• Exceptional writing, editing, and storytelling skills, with a high degree of creativity and attention to detail.
• Ability to manage multiple projects with competing deadlines, independently prioritizing tasks to meet business objectives.

Responsibilities:

• Develop a track record of setting and breaking pipeline and revenue targets.
• Build, lead, and inspire a high-performing team, fostering a culture of creativity, accountability, and continuous learning.
• Leverage internal and external insights to communicate the role that brand, content, and communications play in driving pipeline growth.
• Able to navigate across a matrixed organization within a complex, evolving market.
• Craft high-quality, compelling B2B content, including customer stories, articles, research reports, and case studies that educate and engage our tech-savvy audience.
• Develop clear, persuasive, and data-informed narratives that support growth initiatives, customer education, and retention.
• Collaborate with product, marketing, and sales teams to align content with business priorities and communicate complex information effectively.
• Leverage data from multiple sources to uncover insights and inform content topics that resonate with target audiences, establishing thought leadership in the tech space.
• Comfortable working directly in analytics in order to assess content performance and audience engagement, adjusting content strategies based on insights and trends.
• Interpret industry research, survey findings, and insights to create content that speaks to key challenges and opportunities in the technology landscape.
• Develop editorial calendars and content roadmaps that support key marketing goals and customer journeys.
• Identify content gaps and opportunities for SEO-optimized content that addresses audience needs and drives organic traffic.
• Experiment with content formats, headlines, and angles to optimize engagement, conversion, and retention.
• Conduct regular research on emerging tech trends, competitor content, and industry benchmarks to ensure our content is relevant, timely, and thought-provoking.
• Collaborate with subject matter experts (SMEs) within Automattic and WordPress VIP to develop a deep understanding of product offerings and customer pain points, producing content that reflects expertise and authority.
• Stay updated on best practices for content marketing within the tech and B2B sectors, integrating findings into content strategy and execution.