Director - Social Media - Insights and Analytics - Remote

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💎 Seniority level: Director, 5-7 years

📍 Location: Mexico, PST

🔍 Industry: Social Media

🏢 Company: Keywords Studios💰 Post-IPO Equity 8 months ago🫂 Last layoff over 1 year agoAudio Video Games Digital Media Content

🗣️ Languages: English

⏳ Experience: 5-7 years

🪄 Skills: LeadershipProject ManagementData AnalysisGoogle AnalyticsTableauStrategyCommunication SkillsAnalytical SkillsSEOMentoringReportingClient relationship managementData visualizationTeam managementStakeholder managementStrategic thinkingData analyticsA/B testing

Requirements:

5-7 years in social media analytics and data strategy
Strong understanding of how paid, earned, and owned media work together
Ability to manage multiple projects with tight deadlines
Extensive client-facing experience
5+ years experience in leading and mentoring teams
Availability to work between 9am and 6pm PST

Responsibilities:

Educate internal stakeholders on the importance of data strategy and its value to the agency.
Translate quantitative findings into actionable insights through storytelling in both internal and client presentations.
Share insights on cultural trends and audience behavioral shifts in order to inspire breakthrough creative thinking.
Formulate and establish a strong data and reporting POV that DMM will use to measure success across social media campaigns.
Act as the resident expert on social media platform analytics (TikTok, Instagram, etc.) and tools, such as Rival IQ.
Evaluate and recommend additional analytics and consumer research tools, manage relationships with vendors, and lead internal training on new tools.
Identify ways to improve how we measure and report on campaign success.
Manage and mentor a team of social media analysts with a focus on growth, learning, and development.
Scope and prioritize the team’s work based on business needs.
Partner with the strategy team to lead and develop social audits, playbooks, and new business pitches.
Contributes to defining and expanding the agency's POV, capabilities, and offerings in social media analytics, by identifying trends and opportunities to enhance analytics solutions, helping ensure the agency remains competitive and aligned with client needs.

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