VP, Brand & Growth (VIP)

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Requirements:

• Proven experience with examples in brand strategy, content strategy, and communications in a high growth, matrixed B2B enterprise environment.
• Demonstrated success in developing and executing brand campaigns that elevate brand presence and drive measurable business impact, namely pipeline and revenue.
• Strong understanding of digital content distribution channels, including social media, SEO, email, and web content.
• Exceptional storytelling skills with the ability to translate complex ideas into clear, compelling messages for a variety of audiences across CMS, data, and analytics.
• Experience working cross-functionally with product, sales, and marketing teams in a collaborative, high-growth environment.
• Strong analytical mindset with experience in leveraging data and analytics to optimize brand and content strategies.

Responsibilities:

• Develop a track record of setting and breaking pipeline and revenue targets.
• Build, lead, and inspire a high-performing team, fostering a culture of creativity, accountability, and continuous learning.
• Leverage internal and external insights to communicate the role of brand, content, and communications play in driving pipeline growth.
• Lead the development and execution of a holistic brand positioning platform approach that grows awareness, shifts perception, and differentiates WordPress VIP in the market, fostering a brand identity that resonates with enterprise B2B audiences in key markets.
• Partner with product, sales, and marketing teams to ensure a cohesive brand message across all channels, including digital, social, web, events, and partner channels.
• Oversee creating and implementing a brand system, including tone, voice, and visual identity across global campaigns.
• Oversee and innovate how to approach content planning, creation, and distribution, including long-form and short-form content, blogs and blog posts, case studies, video content, and new and existing channels.
• Drive a comprehensive communications strategy, including PR, Analyst Relations, and crisis, executive, and internal communications.
• Oversee performance marketing strategies across various channels (e.g., SEM, paid social, display, retargeting) to drive enterprise customer acquisition and growth.
• Oversee the team responsible for ensuring WordPress VIP has the best website in the world and executing a strategy that enhances the customer journey, improves conversion rates, enables VIP to build and own our own audience, and reduces friction across all touchpoints.