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Senior Integrated Marketing Campaigns Manager

Posted 3 days agoViewed

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💎 Seniority level: Senior, 8+ years

📍 Location: Ontario, British Columbia or Alberta, Canada

💸 Salary: 142800.0 - 178500.0 CAD per year

🏢 Company: Twilio👥 5001-10000💰 $378,215,525 Post-IPO Equity over 3 years ago🫂 Last layoff about 1 year agoMessagingSMSMobile AppsEnterprise SoftwareSoftware

🗣️ Languages: English

⏳ Experience: 8+ years

🪄 Skills: Project ManagementBusiness IntelligenceData AnalysisSalesforceProject CoordinationCross-functional Team LeadershipCommunication SkillsAnalytical SkillsCollaborationAccount ManagementSales experienceMarketingStakeholder managementSaaSBudget management

Requirements:
  • 8+ years of experience in global campaign management, integrated marketing, or demand generation within a B2B or SaaS environment.
  • Strong project management skills, with experience managing multiple workstreams and cross-functional teams.
  • Proven ability to drive global marketing campaigns and manage multiple workstreams simultaneously.
  • Hands-on experience with marketing and sales enablement tools (e.g., Salesforce, Marketo, 6sense, Outreach/Salesloft or similar, Airtable).
  • Ability to work across time zones and coordinate with international teams.
  • Excellent communication and stakeholder management skills, ensuring clarity and accountability across teams.
  • Interest in using your skills to create positive social impact, and preferably have some volunteer or professional experience with the social impact sector.
Responsibilities:
  • Translate campaign strategy into actionable workstreams, collaborating with campaign owners, PMM, content, brand, and sales.
  • Develop detailed timelines and ensure deliverables are met on time and at the highest quality.
  • Be the “Owner” as the central point of integration and coordination across multiple global teams, ensuring alignment and accountability.
  • Work closely with cross-functional teams to ensure campaign elements—such as messaging, content, creative, and GTM plans—are executed at a high quality and on time.
  • Proactively identify roadblocks and mitigate risks to keep campaigns on track - must be vocal when deliverables are at risk and hold team members accountable for their ownership areas.
  • Drive clarity on responsibilities and expectations for all campaign contributors.
  • Oversee campaign-related marketing and sales tech stack, ensuring tools are optimized for execution and insights.
  • Drive adoption of campaign assets and ensure sales teams are enabled with the right tools, messaging, and follow-up materials.
  • Coordinate training and enablement sessions for sales teams on new campaigns and plays.
  • Partner with analytics and marketing ops teams to assess campaign performance, pipeline impact, and areas for improvement.
  • Synthesize key insights and present findings to stakeholders to inform future campaigns.
  • Continuously refine processes and best practices for campaign execution and sales enablement.
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