Marketing Specialist, Demand

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Requirements:

• 2-5 years experience in Marketing
• Strong copywriting and editing skills
• Strong communication, collaboration, organizational, and interpersonal and facilitation skills
• Experience creating high-impact and compelling email campaigns
• Experience with marketing automation platforms, Marketo a plus
• Experience delivering marketing analytics & reporting
• Experience with product & solutions marketing
• Ability to prioritize tasks, meet deadlines, and work independently in a fast-paced environment
• Ability to work in a self-directed manner, escalating questions and issues when appropriate
• Proficient in Microsoft Office Suite
• Basic understanding of HTML syntax

Responsibilities:

• Build and optimize email marketing journeys designed to drive customer usage and loyalty, elevating Edmentum as a thought leadership and help drive revenue
• Design and execute email marketing campaigns from content development to layout, testing, deployment, and reporting
• Edit and review email and corresponding content to ensure quality and on-brand voice
• Analyze project results, identify trends, re-prioritize and refine processes as needed to achieve desired results
• Work with internal creative and program teams to develop the assets needed to support demand marketing programs
• Help maintain marketing database, including customer and prospecting segmentation
• Other marketing and sales-related projects, as assigned by marketing management
• Create strong partnerships across sales, marketing, and internal subject matter experts
• Stay up to date on the latest digital marketing, edtech, and education industry trends