Commercial Success - Marketing Analyst

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Requirements:

• 5+ years of experience with data analysis.
• Extensive experience with SQL and data visualization tools such as Redshift, Quicksight, Power BI, and other similar platforms.
• Good understanding of media-related metrics such as Spend, CPA, ROAS, etc.
• Strong understanding of data tools and metrics to be able to build customer-facing tools.
• Use analytics tools to understand user behavior and optimize key KPI’s through optimization.
• Strong critical thinking skills.

Responsibilities:

• Drive and optimize marketing spend reporting and budgeting for Media teams.
• Build more insightful tools and automate processes (budgeting, pacing and performance measurement) to drive quicker decisions.
• Partner with Media teams to optimize budgets to maximize ROI.
• Provide regular performance updates to Media and BU leads.
• Monitor and drive spend pacing to have channels and media hit their pacing goals.
• Partner with Media, Channels, and BU teams to plan, size, and prioritize initiatives to drive ROI.
• Constantly analyze the Website and Media Platform data in order to detect opportunities across channels and regions to drive revenue and spend optimizations.
• Partner with channels on platform performance and find opportunities to improve the top line.
• Partner with business analytics to dive deep into media metrics showing anomalies.
• Document and track web/marketing performance anomalies and communicate to the appropriate business leaders.
• Track Media experiments and the subsequent impact on the business units.
• Communicate the progress of Marketing commitments to the appropriate stakeholders.