Sr. Director, Lifecycle Marketing

Posted 7 days agoViewed

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💎 Seniority level: Director, 8+ years

📍 Location: United States

🔍 Industry: Healthcare Services

🏢 Company: Henry Meds👥 201-500💰 Seed over 2 years agoPharmaceutical Digital Media Medical Health Care Health Diagnostics

🗣️ Languages: English

⏳ Experience: 8+ years

🪄 Skills: Data AnalysisDigital MarketingCRMA/B testing

Requirements:

8+ years of experience in lifecycle, CRM, or retention marketing
Experience in subscription-based, Direct-to-Consumer business
Proven success with data-driven lifecycle marketing strategies
Deep knowledge of email, SMS, push notifications, and in-app messaging
Experience with marketing automation platforms
Strong analytical skills
Exceptional communication skills

Responsibilities:

Design and execute omnichannel lifecycle marketing strategies
Own the onboarding experience for new customers
Create targeted campaigns for customer engagement
Analyze customer behaviors and churn drivers
Collaborate cross-functionally with various teams
Evaluate and implement marketing tools for automation and personalization