Senior Product Data Analyst - PLG Metrics

Posted 7 days agoViewed

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💎 Seniority level: Senior, 5+ years

📍 Location: Brazil, Argentina, Italy, Portugal, Spain, GMT-1, GMT+1

🔍 Industry: Offline Performance Marketing

🏢 Company: Oppizi👥 51-100 Ad Targeting Brand Marketing Marketing Ad Retargeting Marketing Automation

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: SQLData AnalysisProduct ManagementGoogle AnalyticsProduct OperationsAmplitude AnalyticsTableauProduct AnalyticsREST APICommunication SkillsData visualizationFinancial analysisData modelingA/B testing

Requirements:

5+ years of experience in product analytics, ideally in startups or scale-ups.
Expertise in analyzing growth, retention, activation, and monetization using tools like Amplitude, PostHog, or Pendo.
Hands-on experience with Product-Led Growth (PLG) and a strong understanding of PLG metrics
Advanced SQL and spreadsheet skills, with experience structuring data for analysis.
Experience designing and analyzing A/B tests and experiments.
Understanding of event tracking, including event definitions and organization.

Responsibilities:

Own daily tracking and insights, monitoring onboarding, adoption, and retention to ensure we act on real-time data.
Advance and maintain growth models, updating key spreadsheets to analyze trends, retention, and unit economics.
Support PMs and Designers by measuring the impact of new features, running A/B tests, and validating hypotheses.
Manage and advocate for PostHog (our product analytics tool), ensuring teams get maximum value from our data.
Participate in squads and product ceremonies, ensuring the product team is truly data-informed.
Analyze qualitative and quantitative data, combining user recordings, surveys, and behavior analytics to uncover insights.
Partner with the marketing team to integrate customer acquisition data, tracking how it impacts product growth, ROI, and unit economics.

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