Senior Marketing Specialist, CRM

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Requirements:

• 3-6 years experience in customer marketing, CRM, email marketing, customer segmentation
• A track record of thorough testing and deployment of effective marketing campaigns across different email, push, and SMS with strong experience in A/B testing and post-campaign analysis
• Strong knowledge and experience with platforms such as Iterable, Segment, Sigma, Mixpanel, etc.
• Working knowledge of auxiliary platforms such as SendGrid, 250ok, Return Path, etc.
• Familiarity with email QA tools such as Litmus, Email on Acid
• Prior experience working with product marketing, and product, design, and experience acting as a liaison between the CRM and engineering teams
• Excellent project management and communication skills with the ability to balance rigorous QA with swift and rapid execution
• A quick ability to turn around a project from ideation to launch
• A self-starting attitude with an ability to manage cross-functional relationships across multiple teams without the need to be told how
• Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities

Responsibilities:

• Own day-to-day set-up, campaign builds, launches, and QA for global CRM initiatives within Email, Push, and other new channels to ensure we meet and exceed deadlines
• Work with our development, content, and design teams to ideate, plan, produce, and launch CRM campaigns for eight countries while ensuring our messaging is on-brand, impactful, and delivering against the functional KPIs
• Ideate on customer lifecycle strategies by utilizing data and insights through ongoing multi-variate and segmentation tests while recommending opportunities to discover the best marketing practices within each customer segment
• Collaborate with relevant teams to ensure all owned metrics are identified, tracked and analyzed, using data insights to measure the efficiency of each initiative and recommend strategies that will increase engagement and retention
• Engage with Product Marketing, Commercial Operations and other key stakeholders by offering ideas and channel metrics for potential strategies around automation and personalization within CRM
• Act as a key partner to relevant teams (Analytics, Product, Product Marketing, Data Science, Engineering, etc.) as the voice of the customer and CRM best practices expert
• Leverage market research, competitor analysis, and best practices to understand user segmentation, messaging behavior, and optimization opportunities to leverage in our lifecycle marketing campaigns