Senior Product Manager -Marketing Tech (Growth Systems)

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Requirements:

• 8+ years of experience with a degree in Engineering or Management.
• 5+ years of technical product management experience in growth/ marketing tech
• Strong technical understanding of marketing automation, CRM, audience segmentation, and personalization platforms (e.g., Braze, Salesforce Marketing Cloud, Bird, HubSpot).
• Experience building high scale communication infra and integrating with marketing lifecycle tools.
• Consistent track record of bringing strong product thinking to internal solutions and infrastructure, encompassing build vs. buy analyses and large-scale migrations and implementations
• Exceptional communication and storytelling skills that enable clear articulation of vision, strategy, and execution
• Strong analytical, problem solving, and quantitative skills with data-driven approach to decision-making
• Strong prioritization and focus, including comfort making tradeoffs with incomplete information
• Ability to influence team members across all departments and levels of the organization
• Ability to rapidly understand user needs, respond to tight deadlines, and deliver solutions that drive key business metrics

Responsibilities:

• Partner with Marketing teams to define and execute a marketing tech strategy that enhances Eventbrite’s ability to acquire, retain, and engage users at scale.
• Partner with engineering, data, and marketing teams to develop automation, segmentation, and personalization capabilities across email, push, and sms
• Build scalable and resilient Tech for communications
• Own the roadmap and implementation of different modes of user communication beyond email.
• Support marketing teams in running periodic as well as seasonal campaigns to measure the impact of these marketing initiatives
• Work closely with the data team to build customer 360 view to improve marketing performance and user engagement.
• Lead the evaluation and integration of third-party marketing technology solutions while making informed build-vs-buy decisions.
• Stay ahead of industry trends and emerging technologies in growth marketing, martech, and AI-driven automation.