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Digital Marketing Specialist (6-9 Month Fixed Term Contract)

Posted 9 days agoViewed

View full description

💎 Seniority level: Middle, 3 years

📍 Location: Egypt, Lebanon

🏢 Company: CEQUENS👥 101-250💰 $1,000,000 Series A about 14 years agoDeveloper APIsMessagingSMSPaaSMarketing AutomationSoftware

⏳ Experience: 3 years

Requirements:
  • Minimum of 3 years of experience in digital marketing, with proven expertise in SEO, SEM, email marketing, and social media management.
  • Experience with data-driven SEO analysis and optimization.
  • Strong understanding of current online marketing concepts, strategy, and best practices.
  • Experience with SEO, PPC, email marketing, and social media advertising.
  • Excellent analytical skills and the ability to mine data for actionable insights.
  • Creative skills for contributing new and innovative ideas.
  • Ability to work independently and in a team environment.
  • Excellent communication and organizational skills.
Responsibilities:
  • Design and implement comprehensive digital marketing strategies that support the company’s objectives and drive measurable results.
  • Manage the creation and delivery of digital campaigns across various platforms, ensuring content is tailored to specific audience needs and optimized for best performance.
  • Oversee the company’s email marketing campaigns, from conception to execution, including automation strategies and performance analysis.
  • Execute and optimize SEM and SEO strategies, including keyword research, link building, and content creation to enhance organic search visibility and lead generation.
  • Manage PPC (pay-per-click) and display campaigns on platforms such as Google AdWords and social media, monitoring budgets and ROI.
  • Develop and manage the company’s social media profiles and presence, directing content creation, engagement strategies, and social advertising.
  • Collaborate with content creators to ensure that digital content (blogs, case studies, infographics, etc.) is engaging and optimized for both search engines and user experience.
  • Utilize analytics tools to monitor and evaluate the effectiveness of digital marketing activities, providing regular internal reports and insights.
  • Adjust marketing campaigns as needed based on performance metrics and analytics insights.
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