Partner Growth Director

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Requirements:

• 5+ years of experience in sales and/or partnerships, business development, or a related role
• Demonstrated ability to lead and identify business development and partnership opportunities within ecosystem partners (Sitecore, Acquia, Snowflake, DBT, Optimizely).
• Strong analytical skills, with the ability to make data-driven decisions and understand complex technical concepts.
• Critical thinking and listening skills; ability to evaluate opportunities strategically and ensure they connect and deliver against goals.
• Ability to identify and implement solutions to challenges.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong project management skills and impeccable attention to detail
• Familiarity with data and/or digital marketing technologies such as Snowflake, dbt, Databricks, Sitecore, Acquia, Optimizely

Responsibilities:

• Develop a strategic POV of partnerships to drive growth and revenue across all channels
• Identify strategic initiatives to spearhead as well as ones that inform the broader growth team’s day-to-day (e.g., ideas/initiatives to bring to partner managers, campaigns business development pursuits with partner sales reps, etc.)
• Maintain awareness of key industry players and trends – including how competitors and potential partners are using strategic partnerships – resulting in recommendations for targeted initiatives across partnerships, marketing, and sales
• Work with Velir + Brooklyn Data executives, managers, and key team members to establish lead generating partnerships
• Develop and fulfilling partner relationship strategies
• Driving strategic initiatives forward (e.g., partner-facing newsletter, targeted joint case studies with partners, partner-focused collateral to enable more co-selling, featuring a partner on the website, getting industry badges from Snowflake, etc.)
• Driving team enablement (e.g., the importance of partner referrals) via documentation, centralized messaging, etc., to ensure recognition with partners and optimize for success in partnerships.
• Support growth and marketing teams internally and externally along strategic touch points with top key partner contacts (e.g., QBRs, monthly syncs with Sitecore leadership, onsite visits, etc.)
• Implement key performance indicators (KPIs) and metrics to track the success of the partnership. Regularly analyze and report on partnership performance to the leadership team.
• Collaborate with legal and finance teams to negotiate partnership agreements, ensuring that terms are favorable to Velir & Brooklyn Data and align with the strategic goals of the partnership.
• Evaluate and consult on potential events and other partner engagements we should take on, keeping our high-level strategy in mind.
• Oversee use of Salesforce to ensure we’re tracking partner revenue.
• Support the creation of content that highlights Velir and Brooklyn Data’s strengths and unique value propositions and differentiators for key partners
• Report on new lead generation against targets on an ongoing basis and share key insights using CRM data with the broader team to help inform our strategy and GTM.
• Maintain and update our tiering of partners to ensure strategic partnerships are being prioritized correctly and new partners are being considered for GTM.
• Continue to evaluate partner relationships and identify areas of opportunity / weakness / risk.