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Demand Generation Marketing Associate, Reach Campaigns

Posted 10 days agoViewed

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💎 Seniority level: Junior, 1-2 years

📍 Location: United States, Canada

💸 Salary: 100000.0 - 132500.0 USD per year

🔍 Industry: Software Development

🏢 Company: Webflow👥 501-1000💰 $120,000,000 Series C almost 3 years ago🫂 Last layoff 7 months agoCMSWeb HostingWeb Design

🗣️ Languages: English

⏳ Experience: 1-2 years

🪄 Skills: Project ManagementData AnalysisSalesforceCommunication SkillsSEOReportingLead GenerationCRMA/B testing

Requirements:
  • 1-2 years of experience in demand generation
  • Proven track record of success in generating qualified leads and pipeline
  • Understanding of the B2B buyer's journey and full-funnel demand generation campaigns
  • Experience in marketing automation & CRM platforms a plus (e.g., Marketo, SFDC)
  • Strong communication and project management skills
  • Data-driven and results-oriented
  • Scrappy with a get stuff done attitude
Responsibilities:
  • Plan, execute, and optimize integrated marketing campaigns across multiple channels
  • Execute and scale Account-Based Marketing (ABM) strategies
  • Work with Senior Manager, Demand Generation to execute demand generation programs pre, during, and post event
  • Continuously analyze and refine channel strategies
  • Stay current on digital marketing trends and identify opportunities to integrate new strategies or technologies
  • Work with Senior Manager, DG and Marketing Analytics to track and analyze key metrics
  • Leverage marketing automation & CRM tools to track, measure, and report on the effectiveness of demand generation campaigns
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