Demand Generation Marketing Associate, Conversion Campaigns

Posted 10 days agoViewed

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💎 Seniority level: Junior, 1-2 years

📍 Location: United States, Canada

💸 Salary: 100000.0 - 132500.0 USD per year

🔍 Industry: Marketing

🏢 Company: Webflow👥 501-1000💰 $120,000,000 Series C almost 3 years ago🫂 Last layoff 7 months agoCMS Web Hosting Web Design

🗣️ Languages: English

⏳ Experience: 1-2 years

🪄 Skills: Data AnalysisLead GenerationDigital MarketingCRM

Requirements:

1-2 years of experience in demand generation
Proven track record in generating qualified leads
Understanding of B2B buyer's journey
Experience with marketing automation & CRM platforms (e.g., Marketo, SFDC)
Strong communication and project management skills
Data-driven and results-oriented

Responsibilities:

Plan, execute, and optimize integrated marketing campaigns
Plan and execute a quarterly webinar program
Execute and scale Account-Based Marketing (ABM) strategies
Analyze and refine channel strategies to enhance performance
Identify opportunities to innovate with emerging channels
Track and analyze key metrics for demand generation programs