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SEM Manager

Posted 10 days agoViewed

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💎 Seniority level: Manager, 5 years

📍 Location: India

🏢 Company: GoDaddy👥 5001-10000💰 $800,000,000 Post-IPO Equity about 3 years ago🫂 Last layoff over 1 year agoWeb HostingDomain RegistrarWeb DevelopmentOnline Portals

🗣️ Languages: English

⏳ Experience: 5 years

🪄 Skills: Google AnalyticsJiraTableauA/B testing

Requirements:
  • Minimum 5 years of proven experience in Paid Search roles
  • Expertise in managing high-budget Paid Search accounts
  • Advanced Excel skills for data analysis
  • Proficiency in campaign analysis and reporting using tools like Google Analytics & Tableau
  • Familiarity with Project Management tools such as Jira and Workfront
  • Ability to run controlled experiments, with a track record of continuous optimisation through experimentation.
  • Excellent spoken and written English
Responsibilities:
  • Partner with teams across GoDaddy to develop and execute go-to-market paid search plans
  • Utilize data-driven methodologies to evaluate SEM campaign performance and implement strategic recommendations
  • Lead campaign management including keyword expansion, copywriting, bid strategies, and segmentation
  • Measure campaign performance, identify trends, and optimize performance based on insights
  • Recommend strategies based on market dynamics and competition
  • Conduct A/B test experiments to enhance bidding, copy, and landing page strategies
  • Collaborate with internal teams to align business strategy & expertise with SEM campaign setup
  • Support automation adoption and drive innovation
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