Senior Data & Marketing Analyst

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💎 Seniority level: Senior, 5+ years

📍 Location: South Africa

🔍 Industry: Data Analytics and Marketing

🏢 Company: The Global Talent Co.

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: SQLData AnalysisMicrosoft Power BITableauMicrosoft ExcelA/B testing

Requirements:

5+ years of experience in data analysis or marketing analytics
Strong proficiency in SQL, Microsoft Excel, Power BI, and Tableau
Expertise in Google Ads, Meta Ads, and other digital marketing platforms
Experience with large datasets and providing insights
Familiarity with predictive modeling and A/B testing
Strong problem-solving skills

Responsibilities:

Analyze marketing campaign performance
Develop and maintain dashboards and reports
Conduct in-depth data analysis
Build and refine predictive models
Provide insights to senior leadership
Collaborate with marketing and strategy teams
Monitor advertising account performance
Ensure data accuracy and integrity