GenAI Integrated Designer

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Requirements:

• 8+ years’ experience in advertising creative development
• Some experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper etc.
• Some experience with GenAI techniques such as model selection & prompting
• Any experience using GenAI to deliver real-world advertising creative
• Proficiency in Adobe Creative Cloud
• Good personal communication and management skills
• Access to a reliable computer with an internet connection exceeding 40 Mbps
• A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity

Responsibilities:

• Develop ad creatives for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs
• Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques
• Where necessary, supplement GenAI creative work with manual retouching to achieve client requirements
• Work with our Customer Success team to understand and shape client briefs, respond to client feedback and meet client requirements for GenAI (incl. quality, speed & scale) IE. 1 brief/day
• Work with our Training team to actively explore and implement new GenAI techniques to maintain and elevate the quality of our work
• Work with our Product & Engineering teams to test new GenAI features and provide feedback to drive platform improvements