Product Marketing Manager (Staking)

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Requirements:

• A minimum of 8 years of professional experience, with at least 5 years in product marketing within a B2B tech environment.
• Previous exposure to fintech, financial services, or blockchain is a must.
• Outstanding project management abilities, combined with a proactive approach to executing tasks.
• Exceptional written and verbal communication skills.
• A data-driven mindset, with the ability to extract insights from metrics and analytics to adjust campaigns as needed.
• Fluent English

Responsibilities:

• Work together with a Head of Marketing on a full-funnel marketing strategy tailored to Web3 users that you will own and execute. You will be guiding them from education and awareness to loyalty and advocacy.
• Set and achieve ambitious marketing goals aligned with P2P vision for decentralized finance and community growth.
• Work on messaging, positioning, and branding strategies that resonate with crypto-native audiences, ensuring alignment across all channels, communities, and ecosystem partnerships.
• Highlight P2P’s unique value within the blockchain ecosystem by designing campaigns that emphasize our strengths in the Web3 landscape.
• Stay ahead of emerging Web3 trends, using on-chain analytics, community feedback, and industry developments to optimize strategies and campaign effectiveness.
• Build relationships with Web3 communities, fostering organic growth, product adoption, and brand loyalty.
• Collaborate with blockchain projects, DeFi platforms, and ecosystem partners to develop co-marketing campaigns that expand P2P reach.