Lifecycle Email Marketing Specialist For U.S-Based Brands

View full description

Requirements:

• Proven track record in B2B email marketing, including cold outbound campaigns.
• Prior experience as a Klaviyo Email Marketing Specialist or similar role.
• Ability to manage multiple cold outbound email campaigns simultaneously.
• Strong familiarity with email marketing and automation tools.
• Proficient in Klaviyo and able to quickly learn new software.
• Knowledge of email design and HTML coding.
• Proficient in design software such as Figma.
• Ability to analyze email marketing metrics and translate data into actionable strategies.
• Exceptional written and verbal communication skills.
• Strong focus on quality, accuracy, and detail.

Responsibilities:

• Create, design, and implement effective outbound email campaigns using tools like Instantly, Apollo, and Klaviyo.
• Implement email and SMS marketing campaigns that align with the overall marketing strategy.
• Develop comprehensive email marketing strategies focused on lead nurturing and conversion optimization.
• Segment email lists for personalized messaging to improve engagement.
• Conduct rigorous A/B testing to optimize email campaigns and incorporate data-driven insights.
• Collaborate with the team to create compelling email content.
• Design visually appealing, responsive email campaigns using Figma and Canva.
• Manage marketing automation workflows to enhance lead nurturing efficiency.
• Regularly analyze and report on email campaign performance.